Mitsubishicars.com
Possibly the first fully responsive automotive site. All functions including the ability to build and order your car worked beautifully on any screen including mobile. A site as unique as the Mitsubishi buyer, and as innovative as Mitsubishi cars.
Role: Creative Director
Role: Creative Director
A Twitter-based race where Toyota drivers and fans used hashtags to propel their cars around a virtual track. Race times and duration matched up with real NASCAR broadcasts. The most creative tweets and active players earned prizes.
Role: Creative Director
Role: Creative Director
Role: Creative Director
Role: Concept creator
Role: Concept creator
Role: Creative Director
Role: Creative Director
Role: Creative Director
An online fan battle called "Road to War" that used websites, apps, and social media to launch "Warhammer Online," a massively multiplayer game. Fans battled, bragged, and shared on social media for six weeks leading up to the game launch. Top players won coveted in-game rewards.
Role: Creative Director
Role: Creative Director
Agency: Isobar + Heat
Role: Creative Director
Role: Creative Director
